Should Women Raise the Cost of Sex?

If there is one thing Americans have unrestricted access to regardless of gender, race, socio-economic status, age, or education, it’s sex.

It wasn’t a shocker to me when University of Texas sociology professor Mark Regnerus said in a Washington Times article last week that the price of sex today is pretty low. Whereas men (allegedly) used to have to promise women marriage in exchange for sex, birth control allowed women to enter the sexual market with the same indiscretion as men. Now both genders bask freely in the sexual market before walking down the aisle.

So what’s the problem? If you ask men on college campuses and in urban cities, there isn’t one. Because these sexual markets are dominated by women, men can decide how much (or how little) they will exchange for sex because for every woman who decides that she wants to hold out, there are plenty more who are willing to put out. It’s the rule of supply and demand.

But while women have power when they are the minority in the sex market, allowing them to decide just how high the “cost” of sex will be for a man, women lose power as they enter their 30s—the marriage market—where women also outnumber men. Hence, Regnerus says that women “underestimate the long-term risk of sex-market behavior.”

While the underlying notion here is not to put the cart before the horse (or why buy the cow when you’ve already got the milk, et cetera, et cetera), saving oneself for marriage is seen as a high-risk strategy. Using an interesting analogy, Regnerus says, “You can’t just decide that your house is worth $500,000 if everyone else is getting $200,000. … You can try for that price, but it’s unlikely you will get it.” Well then. Read more @ Clutch.

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